Why Are You in Business?

Why are you in business?  After a quarter century interacting with hundreds of companies and observing many thousands of people, it appears to be a question that, surprisingly enough, many people do not fully appreciate.  There are nearly as many reasons given for being in business as there are people having been asked the question.  Notwithstanding the fact that many individuals employed by the same companies will often give somewhat similar answers, they are rarely exactly the same and, in a disturbing number of cases, more than a few are vastly different.

Some people say they are in business to deliver a certain product.  Another group might say they are in business to provide a unique or special service.  Many might say they are developing a breakthrough technology or the next “killer app.”  Then others would say that delivering the highest quality is the reason for being in business.  Although these are all very important aspects of running a successful business, they are NOT the reason you are in business.  A company is in business to make a profit.  It’s that simple.  There is no other higher priority, period.